AVAILABLE NOW!
EMOTIONAL TARGETING
The conversion rate optimization playbook that turns guesswork into repeatable, revenue‑lifting wins
Technology changes.
Humans don’t
Which is why AI can flood the web with copy, but it can't understand what makes YOUR customers buy.
While everyone's running "data-driven" tests that barely move the needle, Talia Wolf's Emotional Targeting Framework™ becomes your competitive moat. It’s the research-backed system for recognizing what customers actually feel and reflecting those emotions throughout your funnel.
This book gives you that CRO superpower no algorithm can copy.
You’ll discover:
Why the man who couldn't pick a sandwich proves you can't make decisions without emotion (Chapter 2)
The deadly hamster wheel of optimization that keeps you testing buttons while conversions stay flat (Chapter 1)
How to read between the lines when customers say "it's too expensive" but really mean something else (Chapter 5)
The 9 critical questions that reveal exactly where your funnel is bleeding customers (Chapter 6)
Why iPhone Life saw an 18% sales uplift after discovering what their customers were too embarrassed to admit
Plus: The Customer Compass Template included free with every book purchase.
Based on the work Talia and her agency have done for hundreds of brands like
“In your hands, you hold one of the most potentially-revenue-changing books for B2B ever written.”
“Now you have a choice: open, read, and implement the remarkable tactics and advice Talia Wolf has assembled from decades of experience and thousands of conversion tests... or, give copies to everyone on your executive, marketing, and product teams so they can do it with you. I recommend both.”
Rand Fishkin
Co-Founder of Sparktoro
2 ways to get started with emotional targeting
Get the book $9.99
Emotional Targeting book (PDF & ePub)
Customer Compass Template (download via QR code)
Gumroad
The complete bundle $19.99
Emotional Targeting Book (PDF & ePub)
Customer Compass Template
Fast-Action Testing Grid (30-min tests)
Emotional Targeting Audit Workbook
Strategic Proof Planner
Download immediately after purchase
“bundle testimonial”
So what’s inside the bundle?
While the book gives you the framework, the bundle adds the tools that
cut weeks off implementation.
Customer Compass Template: Turn research into a strategic profile your whole team can use
Audit Workbook: Find exactly where you're losing customers
Strategic Proof Planner: Match testimonials to actual objections
Fast-Action Testing Grid: Turn your research into tests in less than 30 minutes
BONUS Your Superpower Activation: (15-min video) Watch Talia walk through exactly how to apply the framework to your business this week.
Emotional Targeting Bundle
$19.99
“Persuading prospects just got immensely easier, thanks to Emotional Targeting. Talia explains exactly what it takes to connect and convert. Keep her book nearby; it’s that good.”
Nancy Harhut
Author, Using Behavioral Science in Marketing
“This book will show you how conversions aren’t solved with math; they're earned with meaning. It’s not a numbers game. It’s a people game."
Ann Handley
WSJ best-selling author and Chief Content Officer, MarketingProfs
Talia Wolf (aka the avenger of mediocre conversions)
Talia Wolf is a conversion optimization specialist and marketing strategist.
For more than a decade, some of the biggest brands in B2B, SaaS, Finance, Healthcare, Travel and Retail have hired Talia and her team at GetUplift, the CRO agency she runs, to help them improve conversions using The Emotional Targeting Framework.
Named one of the most influential speakers and experts in marketing and optimization, Talia’s spoken on hundreds of stages and has trained thousands of marketers in her emotion-focused approach to optimization.
When she’s not helping marketers become the heroes their companies need, Talia can be found debating the merits of DC versus Marvel universes, analyzing character arcs across different continuities, and drawing parallels between superhero origin stories and customer transformation journeys.
Her encyclopedic knowledge of comic lore, from Golden Age classics to modern multiverse storylines, infuses her marketing philosophy with a unique understanding of how emotion drives human decision-making.
2 ways to get started with emotional targeting
I just want the book ($9.99)
Emotional Targeting book (PDF & ePub)
Customer Compass Template (download via QR code)
Kobo
Barnes Knoble
Apple
Walmart
Gumroad
I want the complete bundle ($19.99)
Emotional Targeting Book (PDF & ePub)
Customer Compass Template
Fast-Action Testing Grid (30-min tests)
Emotional Targeting Audit Workbook
Strategic Proof Planner
Download immediately after purchase
“bundle testimonial”
Morgan Brown, VP Product & Growth - AI @ Dropbox
“Most CRO advice is tactical noise.”
“Talia’s Emotional Targeting Framework is different. It gives you a repeatable, strategic system to understand what drives your customers to act. Instead of randomly optimizing buttons or form fields, you learn how to shape the entire experience around what your customers are feeling and what they need to say yes. Fresh, practical, and miles ahead of generic optimization advice.”
Amanda Natvidad, VP of Marketing at Sparktoro
“Everyone says emotional marketing works. But few (like... very, very, very few) can show you how to do it — step by step, with real examples, and the lived experience to back it up.”
“In Emotional Targeting, Talia Wolf generously and brilliantly breaks it all down. This is the rare book that shows you how to build brand love and drive performance. Read it if you want your performance marketing to have more heart, and your brand marketing to have sharper KPIs.”